SCA Forest

What we did

2019 - Ongoing Forests for the future, from seedlings to a full-grown forest. A film full of lightness, joy and faith in the future.

SCA - Skogar för framtiden - Still 4

Background

Through the force of the forest, SCA contributes toward a sustainable future. This is achieved with responsible forest management, resource efficiency and renewable products.

What we did

Art direction The cycle of forestry usually takes about 150 years. With the help of 3D models, motion graphics and VFX it was possible to visualize the same cycle under one minute, unlimited by weather conditions or the Scandinavian climate.

SCA - Skogar för framtiden - Still 5
SCA - Skogar för framtiden - Still 5

Together with communication agency KarMin, we illustrated SCA’s process, which facilitates profitable and sustainable forestry over time. We wanted it to embody the company’s values, such as a high consideration for nature, and for the look and feel of the film to reflect lightness, joy and faith in the future.

SCA Forest will be using the film for marketing activities, at events and on digital channels, such as social media. Alongside the film we also produced these 3D stills from the scenes for use in print.