Norrlands trä
We’re proud to present our latest collaboration with Norrlands trä – a digital transformation designed to strengthen their brand and elevate the customer experience.
Brand
Brand strategy
Visual identity
Packaging
Social media
Digital marketing strategy
Photography
E-commerce
Digital strategy
Digital design
UI & UX design
Web development
System architecture
System integration
Brand
A brand evolutionThe brand has undergone a second, thoughtful iteration – a refinement of what already worked. A new colour palette has been introduced, the typography updated for clarity and character, and a new seal and graphic elements developed to enhance recognition. The visual language now resonates more strongly with the products themselves – referencing the tactile quality of wood, with precision in detail and a natural simplicity that reflects both material and craft.
E-commerce
The site has been migrated from WordPress to a modern e-commerce platform built on Storyblok CMS and Geins e-commerce – a flexible, scalable structure that enables seamless handling of both content and product catalogue.
Customer journey
The site is intuitive and visually inspiring, designed to let users experience the essence of Norrlands trä’s products. A clear structure and immersive 3D environments highlight both quality and feeling, making it easy to explore the full range.
Reseller portal
New functionality for quote requestsWhile many customers discover Norrlands trä online, the final purchase often happens via local retailers. To bridge the gap between inspiration and action, a new feature has been developed that allows private customers to reach out directly to the right retailer – straight from the website.
By simplifying this part of the journey, the dialogue becomes more accessible, more accurate, and far less fragmented. It not only enhances the experience for the end user, but also creates a valuable link between brand, product and market.
