Norrlands Trä

A journey from a wood manufacturer to an established brand in the trend-sensitive interior design industry
Norrlands trä manufactures wooden panels and floors of the finest parts of pine and spruce.

During the strategic branding process at the start of the project, we identified the need to increase interest in wood panels and wood floors.

The first step was to transfer the brand of Norrlands trä from the construction industry to the interior design industry where the primary target group is located.

Brand

Brand strategy
Visual identity
Packaging
Social media
Digital strategy
Interior design
Photography

E-commerce

Digital desig
UI & UX design
Web development
System architecture
System integration

Identity

Toned down colors and a harmonious typography gives the identity a nordic calm. Soft material choices and an airy design brings out the content and the warm interiors.
The new brand strategy and visual identity for Norrlands trä resulted in a +102% increase in turnover.

Digital

The website is a natural part of the customer journey and becomes a place for inspiration. We gently guide the customers to order sample products or find the nearest dealer.
The new website has gained +576% visitors since launch.

Social media

We established Norrlands trä as a strong inspirational brand on Instagram and Pinterest. With focus on high follow-based engagement and over 600k monthly views.

Video

Norrlands trä wants you to experience the gentle tranquility when hundred-year-old pine trees form the resonance box for your home. For a promotional video, we tried to capture exactly that.
Watch the full video

Interior design

We craft warm interiors in Scandinavian light that show how natural materials bring life to a home, to leave the customer impressed and inspired.