Carl Edmond

A Swedish watch brand that reflects each individual's unique personality
Carl Edmond Granit White Deluxe Rose Gold
Girl wearing Carl Edmond Granit at a coffe shop
Carl Edmond, a Swedish watch brand founded 2016 in Stockholm. Together with world renowned watch designer Eric Giroud they offered high quality timepieces.

With strategy and design we built and developed the brand over the course of five years together with the founder, Ali Nouri.


Brand strategy
Visual identity
Digital strategy
Social media
Retail design


Digital design
UI & UX design
Web development
System architecture
System integration

Carl Edmond Golden ticket campaign


Joined into the symbol are the circular and square watch models, the basic forms in the letters C and E.
Awarded gift box design for Carl Edmond
Carl Edmond Lookbook Print
Carl Edmond Lookbook Print Magazine
Peter Forsberg and Frida Ronge fronting Carl Edmond E-Commerce


We built and designed a fast and solid e-commerce solution that gives you a great experience, no matter where in the world you are browsing from.
Carl Edmond Journal Articles Page
Frida Ronge article on Carl Edmond Journal Website
Cimon Lundberg wearing Carl Edmond

Photo & video

Representatives of Carl Edmond were captured on film in their natural environments to portray the watches in a genuine moment and place related to each person’s passion and interest.

Photographer: Oskar Bakke
Film production: Pictionary Productions

Cimon Lundberg wearing a Carl Edmond Granit
Frida Ronge wearing a Carl Edmond Granit White Deluxe Silver
Frida Ronge working wearing a Carl Edmond Granit
Carl Edmond Instagram Feed

Social media

A dynamic and consistent feed in line with the brand, following the design grid of the printed media for added interest.
Carl Edmond Instagram Social media
Carl Edmond POS


Our modular display solution can easily be used by different retailers worldwide, for a unified look regardless of how much space is available.
Carl Edmond at Altokarato in Milan