Carl Edmond

A Swedish watch brand that reflects each individual's unique personality
Carl Edmond, a Swedish watch brand founded 2016 in Stockholm. Together with world renowned watch designer Eric Giroud they offered high quality timepieces.

With strategy and design we built and developed the brand over the course of five years together with the founder, Ali Nouri.


Brand strategy
Visual identity
Digital strategy
Social media
Retail design


Digital design
UI & UX design
Web development
System architecture
System integration


Joined into the symbol are the circular and square watch models, the basic forms in the letters C and E.


We built and designed a fast and solid e-commerce solution that gives you a great experience, no matter where in the world you are browsing from.

Photo & video

Representatives of Carl Edmond were captured on film in their natural environments to portray the watches in a genuine moment and place related to each person’s passion and interest.

Photographer: Oskar Bakke
Film production: Pictionary Productions

Social media

A dynamic and consistent feed in line with the brand, following the design grid of the printed media for added interest.


Our modular display solution can easily be used by different retailers worldwide, for a unified look regardless of how much space is available.