News flash FMCA expands during the pandemic and opens a new office in Gothenburg
The strategic design and e-commerce agency FMCA has chosen a different approach out of the pandemic: growth. They are now aiming nationwide, opening a new office in Gothenburg.
The recent years have been tough for many companies and agencies, and FMCA has not been exempt. But instead of worrying about the decreasing demand among clients, they went back to the drawing table and conjured up a new strategy and a plan for the future.
– Less work means time to spend on other things. When we looked beyond what was directly in front of us, we saw opportunities to continue to grow and we dared to go for it. And we’re happy we did, now that the demand is higher than ever. The pandemic was tough, but we are getting through it and coming out stronger, which we are so grateful for, says Henrik Nygren, account director and strategist at FMCA.
In the new strategy, there’s a bigger focus on e-commerce, which brings together all the competence that the bureau gathers under its roof, such as strategy, branding, development and packaging design. One focal point is so called ‘headless’ e-commerce, for which the agency collaborates with Storm Commerce, Bring Commerce and Centra. Beyond that, FMCA has established a Gothenburg location where David Andersson, key account manager, has made his office.
– To push our ecommerce offer further, we searched for a new key player with a ton of experience in the field. David Andersson has a great background in e-commerce, having worked at Textalk and Jetshop among others. With this recruitment and our new strategy, we look forward to complete solutions that are even more comprehensive and future-proof. Secure for us, but most of all for our clients, says André Högberg, CEO at FMCA.
FMCA is a strategic design and e-commerce agency that up until now has worked mostly in and around Sundsvall. With their digital roots, they combine creative ideas with strategy, design and code. Their clients include SCA, Tredje AP-fonden, Norrlands trä, Universal Music, Warner Music, Happy Plugs, SPV, Hoome Mäklari, Sandlund / Hossain, Polskenet Invest, High Coast Whisky, Nocs, Lockeby Bryggeri, Miami Pool, Lilium Fastigheter, Hedern Fastigheter och NP3 Fastigheter.