What we did
2017–Ongoing We let nature into your home and established a strong brand in the trend-sensitive interior design industry

What we did

Background
Norrlands trä manufactures wooden panels and floors of the finest parts of pine and spruce. During the strategic branding process at the start of the project, we identified the need to increase interest in wood panels and wood floors. The first step was to move the brand of Norrlands trä from the construction industry to the interior design industry where the primary target group is located.

The new brand strategy for Norrlands trä resulted in a +47% increased revenue.
Social media Norrlands trä has established itself as a strong brand on Instagram and Pinterest
What we did
Strategic planning
Text production
Analysis and evaluation