What we did
2016 – Ongoing The Swedish electrical cabinet manufacturer Elkapsling gets a new user-friendly redesigned e-commerce
Background
Not far from Sweden’s geographical center point, Elkapsling has been manufacturing cabinets and protection for machines and electrical and electronic equipment since 1971. They offer a wide range of products and accessories as well as completely custom-built units based on their customers’ specific requests.
What we did
E-commerce Highlighting Elkapsling’s technical knowledge and creating a reliable and helpful experience for the customer, no matter what device they are using.
For the E-commerce, we did
Optimization & analysis
User experience design (UX)
User interface design (UI)
Development
System integration
The responsive e-commerce platform is built both to simplify the user journey, and to function as a useful tool for the sales team by integrating smoothly with their business processes.
For the new and curious customers who do not have an account yet, it’s as easy to make a wish list and share it with their co-workers as it is to send a request to Elkapslinge for a fast quote.
Each product comes with countless accessories, for which we made a clearer layout that is easy to navigate. The most essential accessories will appear as suggestions in the shopping cart, for a smooth customer journey all the way to the checkout.
A color palette that highlights Elkapslings technical expertise and strengthens their identity. Together with new fresh icons that increase recognition and help the user to quickly navigate.
With the customer in mind, the products are now classified into several different categories and segments. Together with that, we also implemented a more accurate search and an easily accessible filter so the customer can quickly find what they’re looking for.
