2016–2019 Carl Edmond, a Swedish watch brand that reflects each individual's unique personality
Background
Carl Edmond is a Swedish watch brand founded in 2016 in Stockholm by Ali Nouri. Together with world renowned watch designer Eric Giroud they offer high quality timepieces at a humane price.
Identity A powerful and confident typography with a sober color palette reflects the collection and all unique personalities
The models Ryolit and Granit’s forms, the basic forms in the letters C and E, and a wink to Leonardo Da Vinci’s “Vitruvian man” where art and science unite, are joined into the symbol of Carl Edmond.
What we did
Research & analysis
Strategy
Branding
Symbol & wordmark
Typography
Colorworld
Graphic design
Packaging design
Copywriting
Digital A solid e-commerce that gives you a fast experience no matter where you are in the world
What we did
User experience design (UX)
User interface design (UI)
E-commerce
Development
System integration
Optimization & analysis
Photo & video A set of pictures were taken to portray the watches in a genuine moment and place related to each person’s passion and interest.
Representatives of Carl Edmond in their natural environments reflect each person’s unique passion and personality.
What we did
Idea & concept
Image style
Art direction
Friends we collaborated with
Photographer: Oskar Bakke
Film production: Pictionary Productions
Retail A unified solution that easily can be resized to all different retailers worldwide.
What we did
Idea & concept
Retail & environmental design
Graphic design
Social media A dynamic and consistent feed in line with the brand