About us We are a strategic design agency. Combining great ideas with thoughtful design and code to elevate your brand.

Strategic design agency FMCA, Office in Sundsvall

Studio in Sundsvall, Sweden

Founded in 2004

People 10

Our offer Born digital, we’ve grown to offer the most within strategics, design and the digital world. All these skills we've gathered under the same roof. Alongside our wide range of extensive knowledge we have a large group of talented friends we happily work with.

FMCA - Olivia Jonsson, Junior Designer
FMCA Kontor Sundsvall

Some of our services

  • Brand strategy
  • Communication strategy
  • Visual identity
  • Graphic design
  • Packaging design
  • Photography & film
  • Retail & environmental design
  • Digital design
  • User Experience (UX)
  • User Interface (UI)
  • Web development
  • E-commerce
  • System integration
  • Social Media
  • Animation & motion graphic
FMCA Kontor Sundsvall

Life up north at our HQ

Weather / 15°C and overcast clouds

FMCA - Cristoffer Öhrling, Senior Designer
People want brands that understand and talk to them. Products and services that feel genuine and fit into their everyday lifestyle.
FMCA Team
We believe that design is more than pretty colors and that a brand is so much more than just a logotype.

How we work To build strong and relevant brands, we work through our three steps method. With long-lasting perspectives and flexibility in mind.

Step 1
↓
Analysis and research

Step 2
↓
Strategy and design

Step 3
↓
Implementation and activation

Step 1 Analysis and research. This is where it all begins with a thorough review of everything. In shapes of research, analysis and evaluations of all the collected information. Together with you, we create a genuine understanding of your brand and your niche. The focus is on authentic insights and knowledge, rather than assumptions. The gained knowledge helps us understand your needs and your specific competitors, human behavior, new technology and what’s truly valuable for your customers.

    Brief: 
  • Problems and needs
  • Goals and target
    Brand analysis: 
  • Research and insights
  • Market analysis
  • Trend report
  • Customer survey

Step 2 Strategy and design. With help from all gained knowledge, we get a clear picture of your needs. Together we define where your heart belongs, the brand itself and how the brand should be positioned for best results. From there, together with the strategic work we form a strong idea and a concept — your soul. Everything is then visualized through a relevant, attractive and flexible graphic identity. All this to create a strong brand experience in every conceivable channel, whether it’s physical or digital.

    Brand strategy: 
  • Core values
  • Brand positioning
  • Mission and vision
  • Tone of voice
  • Brand architecture
  • Brand platform
    Brand design: 
  • Idea and concept
  • Visual identity
  • Graphic design
  • Packaging design
  • Art direction
  • User Experience (UX)
  • User Interface (UI)
  • Environment and retail design
  • Motion design

Step 3 Implementation and activation. It is at this step that the results from strategy and design is being truly implemented. No strong idea will survive a poor execution. That’s why we put an extensive value on our craft for all the different implementations. To ensure your brand’s impact, we always want to carry out post-production evaluations, to be able to process and improve the experience and maximize its outcome.

    Delivery: 
  • Final art
  • Photography and video
  • Advertisements
  • Website
  • E-commerce
  • System integration
  • App development
  • Digital application
  • Animation and motion graphic
    Brand guidelines: 
  • Brand platform
  • Design manual
  • Imagery styleguide
  • Social media guidelines
    Activation: 
  • Communication plan
  • Campaigns
  • Launch plan
    Revision: 
  • Analysis
  • Targets and goals
  • Evaluation and measuring
  • Optimisation